Tips for a Successful Amazon Product Launch

Sep 23, 2021

 

Selling on Amazon can be just as rewarding as it is stressful. For anyone who works in e-commerce, a product launch might just make or break your brand. The market on Amazon is getting larger by the day and it’s harder and harder to stand out. Preparation is essential to help you set up for success. Conducting proper Amazon product research helps you determine which products are still sellable in an already saturated market so you can find your next winning product.

Retail Readiness

Retail readiness is a measure of how well you have prepared to market your product to a consumer audience. You need to make sure that your items are ready for retail and that you have adequate information on your Amazon listing so that shoppers get all the details they need from your page. The following factors help determine your retail readiness to sell on Amazon:

 

1. Information on the Detail Page

The most important information about your product is displayed on this page. You must make the content appealing to attract potential buyers. Put yourself in your customer’s shoes and only add information you think they need to know, that is both relevant and engaging. Use bullet points to highlight the important features and explain the benefits of your product to your customer.

2. A+ Content

Amazon A+ Content or Enhanced Brand Content lets sellers add detailed descriptions, infographics, high-resolution images, and much more to create an optimized and visually enticing product page with the goal of boosting traffic, conversion rate, and sales. Here you can tell your brand story and showcase the value of your products, helping you stand out against the competition. You can also add an FAQ section to highlight customer favorite features and address their inquiries about your product, thereby providing more valuable content for buyers.

3. Hidden Keywords

These are backend keywords that provide Amazon with additional insights into the product listing. This also helps Amazon determine which items will index for product searches and how rankings play out. Avoid duplicating the exact same content found in your product title or description. Additionally, you can include popular abbreviations or alternative names to your products, and other terms closely associated. It’s also important to refrain from repeating and using irrelevant keywords–these will not help you climb the rankings.

4. Testing and Optimization

A/B testing is a great way to get constructive, applicable feedback, and it will help you understand what appeals to shoppers. Testing two versions of your content also allows you to optimize your listing based on the data collected, also keeping you from overspending on advertising. When promoting your product on Amazon, you need to understand that campaigns take time, and they might get costly. Make sure that your campaigns are scalable and that the success of your campaign is properly measured.

5. Product Reviews

Any Amazon seller knows that product reviews–and positive ones at that–increase sales. Most consumers prefer to buy a product with more reviews than those with little to no reviews. Reviews and ratings build credibility for your brand and at the same time, increase brand loyalty from your customers. Signing up for Amazon’s Early Reviewer Program could raise those reviewer ratings. You can also ask for product reviews from your customers by sending an automated email when they purchase from your shop.

Amazon Product Research

If you’re unsure of what product to sell on Amazon, or if you don’t know how consumers will react to your product launch, the best thing you can do for your brand is to conduct product research. Doing this will help you find out what’s sellable and help you minimize the risk of launching a new product prematurely or to an audience that’s unreceptive.

Amazon product research provides you with a list of the best-selling products in a niche and various sub-categories. This will help you analyze which products are making enough sales and the profitability of each. You can also look at statistics like reviews, keyword search volume, number of sellers per product, and you can search for other similar products. The Keyword Inspector Chrome extension lets you access all this informative data and more directly on the Amazon product page. With a tool like KI, you can decide the best product to sell that has the ideal balance between high demand and low competition. 

Here are some criteria to help you narrow down your product search:

Product Size

An ideal product to sell is something small, lightweight, and easy to pack. Smaller items mean easier storage (consider inventory in a warehouse or Amazon fulfillment center) and less cost to transport and store. It’s less risky to market a product that isn’t fragile and has year-round appeal, rather than a seasonal item.

Price Point

A good price point when picking a product to sell should fall in the range from $10 to $50. To attract impulse buyers, the price should allow for a discount of 25% off or more as the sale price, while still being profitable to you as the seller. Pay attention to the sales volume of your product when conducting Amazon product research, which will help guide you and provide you a base when determining your own pricing. The Keyword Inspector Profitability Calculator that appears directly on Amazon product pages is the perfect tool for this.

Branding Potential

Search for an unbranded item with no trademark, as this is a product with huge branding potential. Take a look at How to Protect Your IP When Selling on Amazon if you need a refresher on different types of intellectual property. It’s quicker and easier to source your products or improve on a product in the marketplace from already existing items. Later, you’ll be able to expand your brand by selling related products.

Repurchase Potential

Your product should encourage your customers to repurchase it. While you want repeat customers, you also have to allow for product optimization and improvement of your listing in the future. There’s nothing wrong with bettering a product, which gives you a chance to reintroduce the new and improved version to your audience. Your listing should always be updated, with multiple keywords to keep up with evolving searches and changing rankings.

Now that you have some insight on what to search for, you might start to wonder how you can monitor your competitors. Invest in Amazon seller tools and software to help you gain traction once you’ve set up your shop.

Amazon Reverse ASIN

Amazon Reverse ASIN searches let you keep track of your competitors by checking which keywords they are ranking for. Tracking your competitors’ keywords will provide you insight into their products as well as shed light on what customers are looking for. You will also be able to see where you stand compared to your competitors. With the search result data at your fingertips, you can start to optimize your listings and insert high-ranking keywords to drive more sales. 

Additionally, you can make use of third-party Amazon seller tools to monitor your progress as an FBA seller. The software will help you keep track of several aspects of your shop like inventory management, product fulfillment, and restocking tools. 

Conclusion

The important thing to remember is that a product launch takes time. Success is not always going to be guaranteed, especially with such a saturated market like Amazon. Don’t worry if you are not making sales right away, it’s only the beginning. Through good Amazon product research with a tool like Keyword Inspector and a little luck, you can ace your product launch with ease.

Courtney Moore
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